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To Mattel, Barbie is a Cinderella success story for child
marketing. It is a testament to the influence children can
have over their parents' wallets and opened a new target
audience. To feminists Barbie is a tangible representation
of the sexism of society. To little girls and boys, who
knows? It may not be the teenage role model that Mattel
assumes it is, or have the effect that feminists fear, but
for some reason it is an extremely popular toy.
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